HBSP (USA)
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Diferencias en el Trabajo: Jenny (A)
Sucher, Sandra J.; Gordon, RachelCase HBS-408S49Leadership and People ManagementLas diferencias en el trabajo: Jenny (A) HBS Caso No. 9-408-017 se encuentra en Amsterdam. Acompañado por su jefe, Jenny está lanzando un compromiso de la comercialización, pero el cliente potencial no deja de hacer comentarios acerca de lo atractivo que la encuentra.Starting at €8.20
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Bayer AG: Bidding to Win Merck's OTC Business
Esty, Benjamin C.; Baaij, Marc; Mulder, ArjenCase HBS-217021-EFinanceShortly after submitting their best and final offer to acquire Merck's Consumer Care Division, a collection of "over-the-counter" (OTC) products with sales totaling $2 billion, the Bayer M&A team was given a chance to revise their bid because another potential acquirer - likely Reckitt-Benckiser, a UK based company that had outbid them in a few prior acquisition auctions - had submitted a last-minute offer to Merck. Frank Rittgen (Head of M&A) an...Starting at €8.20