HBSP (USA)
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Strategies That Fit Emerging Markets (Spanish version)
Khanna, Tarun; Palepu, Krishna G.; Sinha, JayantArticle HBS-R0506CEconomicsThey lack specialized intermediaries, regulatory systems, and contract-enforcing methods. These gaps have made it difficult for multinationals to succeed in developing nations; thus, many companies have resisted investing there. That may be a mistake. If Western companies don't come up with good strategies for engaging with emerging markets, they are unlikely to remain competitive. Many firms choose their markets and strategies for the wrong rea...Starting at €8.20
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Marketing the HealthSuite Digital Platform (Spanish version)
Quelch, John A.; Rodriguez, Margaret L.Case HBS-519S03MarketingIn June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare technology space, due to its extensive portfolio of medical devices and related software sold primarily to hospitals. Philips designed the first two apps for the platform (eCareCoordinator...Starting at €8.20
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Remuneración de los ejecutivos en Reckitt Benckiseer, S.A.
Lorsch, Jay W.; Narayanan, V.G.; Palepu, Krishna G.; Brem, Lisa; Robertson, Ashley C.Case HBS-118S09Leadership and People ManagementReckitt Benckiser plc ha desarrollado un sistema de compensación de los ejecutivos. Este caso describe la estructura del sistema, su énfasis en la remuneración basada en el rendimiento y una perspectiva global, y explica el papel del departamento de recursos humanos, el consejo de administración y los accionistas de la compañía en la determinación de las retribuciones. Se plantea preguntas acerca de cómo equilibrar la remuneración de incentivos d...Starting at €8.20