HBSP (USA)
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Marketing the HealthSuite Digital Platform (Spanish version)
Quelch, John A.; Rodriguez, Margaret L.Case HBS-519S03MarketingIn June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare technology space, due to its extensive portfolio of medical devices and related software sold primarily to hospitals. Philips designed the first two apps for the platform (eCareCoordinator...Starting at €8.20
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Compass Box Whisky Company (Spanish Version)
Autrey, Romana L.; Shanthikumar, DevinCase HBS-115S02FinanceBrújula Caja Whiskey Company se enfrenta a una situación de abastecimiento cambiante y está evaluando el cambio a un modelo de negocio con un alto inventario y largos plazos de entrega. La empresa debe considerar lo que significará el cambio de las operaciones, el riesgo y la rentabilidad de medición.Starting at €8.20
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Compass Box Whisky Company, Teaching Note
Autrey, Romana L.; Shanthikumar, DevinTeaching Note HBS-111140-EFinanceTeaching Note for 108032.Starting at €0.00
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Compass Box Whisky Company
Autrey, Romana L.; Shanthikumar, DevinCase HBS-108032-EFinanceCompass Box Whisky Company is facing a changing supply situation and is evaluating switching to a business model with high inventory and long lead times. The company must consider what the change will mean for operations, risk, and measuring profitability.Starting at €8.20