HBSP (USA)
-
Your Loyalty Program Is Betraying You (Spanish version)
Nunes, Joseph C.; Dreze, XavierArticle HBS-R0604HMarketingDon't create a new commodity, which can result in price wars and other tit-for-tat competitive moves; don't cater to the disloyal by making rewards easy for just anyone to reap; don't reward purchasing volume over profitability; don't give away the store; and, finally, don't promise what can't be delivered.Starting at €8.20
-
The Role of Real Estate in Endowment Portfolios: The Case of Christ Church College, Teaching Note
Segel, Arthur I; Schultz, Alexander W.Teaching Note HBS-217009-EFinanceTeaching note for case 216086.Starting at €0.00