HBSP (USA)
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John Branca: Negotiating the Beatles' Northern Songs Catalog (B)
Sebenius, James K.; Green, AlexCase HBS-921010-EStrategyStarting at €5.74
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Your Loyalty Program Is Betraying You (Spanish version)
Nunes, Joseph C.; Dreze, XavierArticle HBS-R0604HMarketingDon't create a new commodity, which can result in price wars and other tit-for-tat competitive moves; don't cater to the disloyal by making rewards easy for just anyone to reap; don't reward purchasing volume over profitability; don't give away the store; and, finally, don't promise what can't be delivered.Starting at €8.20
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John Branca: Negotiating the Beatles' Northern Songs Catalog (A)
Sebenius, James K.; Green, AlexCase HBS-921009-EStrategyIn 1985, pop music superstar Michael Jackson instructed his attorney, John Branca, to make a bid for the Northern Songs music catalog, which contained the songs of the Beatles. In a challenging negotiation with Australian media baron Robert Holmes CourStarting at €8.20