HBSP (USA)
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Bord Bia: Strategically Growing Irish Exports
Alvarez, Jose B.; Reinhardt, Forest L.; Moloney, EmerCase HBS-519043-EMarketingAgriculture was Ireland's largest indigenous industry. Its agri-food sector was export-driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development and marketing of the Irish food, drink and horticulture industry. Bord Bia's CEO, Tara McCarthy, was shaping the government agency's new strategy amid a volatile socio-political environment (with Brexit and other cross border tr...Starting at €8.20
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Marks and Spencer: Plan A
Bell, David E.; Sanghavi, Nitin; Winig, LauraCase HBS-509029-EMarketingMarks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?Starting at €8.20
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Clothing, Customer Service, and Company Culture (Spanish version)
Frei, Frances X.; Ely, Robin J.; Winig, LauraCase HBS-612S15On July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies. Amazon had been courting Zappos since 2005, hoping a merger would enable Amazon to expand and strengthen its market share in soft-line retail categories. While Amazon's interest in...Starting at €8.20
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Drilling Safety at BP: The Deepwater Horizon Accident
Kaufman, Stephen P.; Winig, LauraCase HBS-611017-EService and Operations ManagementFollowing the 2010 Gulf of Mexico explosion and oil spill caused by the Deepwater Horizon, public attention focused on BP's safety record, practices, and management culture as the primary causes of the disaster. Drawing on public sources, this case traces the circumstances surrounding the accident, including not only the role of BP but also those of the two principal subcontractors hired to actually do the drilling and capping of the oil well (Tr...Starting at €8.20