HBSP (USA)
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Body Shop International (Spanish version)
Bartlett, Christopher A.; Elderkin, Kenton W.; McQuade, KristaCase HBS-307S07StrategyDescribes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she took to building her highly successful business (no advertising, simple packaging, non-traditional R&D). After elaborating on the strong values she has imposed on the business, conc...Starting at €8.20
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Putting Your Company's Whole Brain to Work (Spanish version)
Leonard, Dorothy; Straus, SusaanArticle HBS-97407StrategyThe competitive imperative for virtually all businesses today is that simple. Responding to that command is difficult, however, because innovation takes place when different ideas, perceptions, and ways of processing and judging information collide. And it often requires collaboration among players who see the world differently. As a result, the conflict that should take place constructively among ideas all too often ends up taking place unprodu...Starting at €8.20