HBSP (USA)
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NFL UK
Ofek, Elie; Godes, David B.; Wickersham, PeterCase HBS-510105-EMarketingThe NFL faces a decision on how to continue efforts to grow its fanbase in the UK. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the UK sports fan and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand internationally. Alistair Kirkwood, head of NFL UK, and Chris Parsons, VP of NFL Interna...Starting at €8.20
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A Different Kind of Partnership: the UK's Ministry of Defence and EDS develop the Joint Personnel Administration Program (JPA)
Kelman, SteveCase HBS-HKS452-ELeadership and People ManagementWhen, in 1997, the British Ministry of Defence (MOD) decided to consolidate the Human Resources systems used by its three military services (Army, Royal Navy and Royal Air Force) into a small number of tri-service ones, it saw the challenge as an IT problem that could be solved through an IT solution. The goal was to increase efficiency and cut costs, and both would be achieved - the MOD thought - by streamlining the more than two hundred customi...Starting at €8.20