HBSP (USA)
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The De Beers Group: Exploring the Diamond Reselling Opportunity, Teaching Note
Esty, Benjamin C.; Gross, Daniel P.; Pickle, Lauren G.Teaching Note HBS-717481-EStrategyTeaching note for case 717430.Starting at €0.00
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The De Beers Group: Exploring the Diamond Reselling Opportunity
Esty, Benjamin C.; Gross, Daniel P.; Pickle, Lauren G.Case HBS-717430-EStrategyIn September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the pilot program was to improve the consumer reselling experience and to enhance "diamond equity". Somewhat paradoxically, consumers typically received very low prices when they tried...Starting at €8.20
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Cambiando la cultura de British Airways
Kotter, John P.; Leahey, James K.Case HBS-411S09Leadership and People ManagementEn tan sólo 10 años, 1980-1990, British Airways se dio la vuelta, tanto la disminución de su imagen y situación financiera. Centrándose en la importancia fundamental de servicio al cliente, British Airways pasó de "asqueroso" a "sangrienta impresionante." Experimentando una crisis financiera en 1981 y tratando de responder a los desafíos de la privatización ayudaron a la gente de British Airways que se centran en el cambio de su cultura a través ...Starting at €8.20