HBSP (USA)
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Vegpro Group: Growing in Harmony
Bell, David E.; Milder, Brian; Shelman, Mary L.Case HBS-508001-EMarketingVegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport, including "food miles". The case describes the company's growth, which includes the use of owned land and outgrowers for production, the addition of value-added processing to obtai...Starting at €8.20
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Who Owns the Whale (Abridged)
Teixeira, Thales S.; Bell, David E.Case HBS-515108-EMarketingJudge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at different stages of the hunting process, as well as the prevalent norms-of-ownership at the time.Starting at €8.20
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Tesco Plc. (Spanish Version)
Bell, David E.Case HBS-503S78StrategyTesco, una cadena de supermercados, se ha transformado en una tienda de tercera categoría a un líder mundial en los últimos años diez. Este caso describe la forma en que se llevó a cabo. Las entrevistas con los empleados de Tesco explican el enfoque de la compañía para entender a los clientes, motivar a los empleados, teniendo éxito en Internet, y la creación de una estrategia internacional.Starting at €8.20
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Vegpro Group: crecer en armonía
Bell, David E.; Milder, Brian; Shelman, Mary L.Case HBS-508S19MarketingVegpro, una empresa de horticultura, es el mayor exportador de verduras frescas y flores a los mejores supermercados en el Reino Unido y Europa de Kenia. En 2007, el negocio de Vegpro se ve amenazada por la creciente preocupación de los consumidores sobre el impacto ambiental de la producción de alimentos y el transporte, incluidos los "food miles". El caso describe el crecimiento de la compañía, que incluye el uso de la tierra y la propiedad de ...Starting at €8.20
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Marks and Spencer: Plan A
Bell, David E.; Sanghavi, Nitin; Winig, LauraCase HBS-509029-EMarketingMarks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?Starting at €8.20
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Diageo: Innovating for Africa, Teaching plan
Bell, David E.; McLoughlin, Damien P.; Shelman, Mary; Otazo, AndrewTeaching Note HBS-515056-EStrategyThis teaching plan is designed to help students understand the challenges and opportunities of launching products and building businesses in developing markets.Starting at €0.00
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Who Owns the Whale
Teixeira, Thales S.; Bell, David E.Case HBS-515107-EMarketingJudge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at different stages of the hunting process, as well as the prevalent norms-of-ownership at the time.Starting at €8.20
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Vegpro Group: Growing in Harmony, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-508106-EMarketingTeaching Note for [508-001].Starting at €0.00
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Hungerit
Bell, David E.; Morton, Sarah; Shelman, MaryCase HBS-510010-EHungary's top producer of poultry products is deciding the company's future strategy in the face of new opportunities in Central and Eastern Europe, a changing retail market in Hungary, and the possibility of increased global competition.Starting at €8.20
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Greencore
Bell, David E.; Kindred, NatalieCase HBS-513052-EMarketingTo maximize their effectiveness, color cases should be printed in color. Patrick Coveney, CEO of Greencore, one of the top producers of private label prepared foods sold through U.K. grocery retailers, was assessing Greencore's growth options. Growth potential was limited in the U.K., a mature market in which retailers were unlikely to grant much greater market share to Greencore or any of its competitors. In the U.S., where Greencore had struggl...Starting at €8.20