HBSP (USA)
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Cracking Oyster: Shashi Verma & Transport for London Confront a Tough Contract (A) Teaching Plan
Donahue, John D.; Varley, PamelaTeaching Note HBS-KS1008-EEconomicsTeaching plan for product HKS743.Starting at €0.00
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E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCase HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Starting at €8.20
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Cracking Oyster: Shashi Verma & Transport for London Confront a Tough Contract (A)
Garcia-Rios, Patricia; Varley, Pamela; Zeckhauser, Richard; Donahue, John D.Case HBS-HKS743-EEconomicsThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. ""Cracking Oyster (A)" is the first part of a two part case set, "Cracking Oyster (A) and (B)," intended for a two-class sequence, but the (A) case may also be taught on its own. It is accompanied by a brief, two-part video com...Starting at €8.20
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Cracking Oyster: Shashi Verma & Transport for London Confront a Tough Contract (B) Sequel
Zeckhauser, Richard; Donahue, John D.; Varley, PamelaCase HBS-HKS745-EEconomicsThis sequel accompanies case number 1985.0, "Cracking Oyster: Shashi Verma & Transport for London Confront a Tough Contract (B)." "Cracking Oyster (B)" is the second part of a two-part case set, intended for use in a two-class sequence. The (B) case may also be taught on its own, but students will need to read (or at least skim) the (A) case in order to understand (B). "Cracking Oyster (B)" is accompanied by a six-and-a-half minute video companio...Starting at €5.74
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Cracking Oyster: Shashi Verma & Transport for London Confront a Tough Contract (B) Teaching Plan
Donahue, John D.; Varley, PamelaTeaching Note HBS-KS1009-EEconomicsTeaching plan for product HKS744.Starting at €0.00
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GlaxoSmithKline in China (A)
Quelch, John A.; Rodriguez, MargaretCase HBS-514049-EMarketingFour GlaxoSmithKline employees were accused of bribing Chinese health care workers to prescribe the company's drugs. The accusations brought to light the questionable incentive structures of the Chinese health care system and the pressure on companies to adhere to local customs while still observing local laws.Starting at €8.20
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GlaxoSmithKline in China (B)
Quelch, John A.; Rodriguez, MargaretCase HBS-514050-EMarketingIn 2013, Chinese investigators detained four GSK employees for allegedly bribing health care staff to sell GSK pharmaceuticals. A month later, GSK's Asia Pacific regional president, Abbas Hussain, said the company would help identify corrupt practices. Two days later, GSK's CEO, Andrew Witty, called the allegations "shameful" and said the company would use the opportunity to "make changes."Starting at €5.74
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Royal Caribbean Cruises Ltd.: Safety, Environment and Health
Quelch, John A.; Rodriguez, MargaretCase HBS-514069-EMarketingTo maximize their effectiveness, color cases should be printed in color. In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald had spent 28 years with the Federal Bureau of Investigation. After seven years of upgrading security for the ...Starting at €8.20
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Cracking Oyster: Shashi Verma & Transport for London Confront a Tough Contract (B)
Zeckhauser, Richard; Donahue, John D.; Varley, PamelaCase HBS-HKS744-EEconomicsThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. ""Cracking Oyster (B)" is the second part of a two-part case set, "Cracking Oyster (A) and (B)," intended for use in a two-class sequence. The (B) case may also be taught on its own, but students will need to read (or at least ...Starting at €5.74