HBSP (USA)
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Thingtesting: Launching a Brand Discovery and Testing Digital Community
Israeli, Ayelet; Avery, JillCase HBS-520086-EMarketingThingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder JenStarting at €8.20
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Thingtesting: Launching a Brand Discovery and Testing Digital Community, Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-521094-EMarketingTeaching note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" case (HBS 520086).Starting at €0.00
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SoulCycle: The Road Ahead
Nanda, Ashish; Van Den Steen, Eric; Boyar, JeffreyCase HBS-718499-EStrategyJulie Rice and Elizabeth Cutler founded SoulCycle, an indoor cycling studio chain, in 2006 as more than a health club; they wanted it to become a lifestyle brand that would "empower riders in an immersive fitness experience." By early 2015, SoulCycle had grown to 38 studios in seven metropolitan areas. In March 2015, Equinox, a luxury fitness company that had financed SoulCycle's expansion in 2011, approached the co-founders with an offer to buy ...Starting at €8.20