HBSP (USA)
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Thingtesting: Launching a Brand Discovery and Testing Digital Community
Israeli, Ayelet; Avery, JillCase HBS-520086-EMarketingThingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder JenStarting at €8.20
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Women and the Labyrinth of Leadership (Spanish version)
Eagly, Alice H.; Carli, Linda L.Article HBS-R0709CLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Two decades ago, people began using the "glass ceiling" catchphrase to describe organizations' failure to promote women into top leadership roles. Eagly and Carli, of Northwestern University and Wellesley College, argue in this article (based on a forthcoming book ...Starting at €8.20
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Thingtesting: Launching a Brand Discovery and Testing Digital Community, Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-521094-EMarketingTeaching note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" case (HBS 520086).Starting at €0.00