HBSP (USA)
-
Time Out: The Evolution from Media to Markets
Barasz, Kate; Ascarza, EvaCase HBS-520128-EMarketingIn February 2020, Time Out's chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out-the global media and entertainment brand-had gone from a self-published counterculture publication in London to a leading authority on the arts and culture, food and drink, music, and nightlife scenes in hundreds of cities around the world. However, the rise of the internet meant fundamenta...Starting at €8.20
-
Bonnier: Digitalizing the Media Business
Applegate, Lynda M.; Nylen, Daniel; Holmstrom, Jonny; Lyytinen, KalleCase HBS-813073-EEntrepreneurshipThe case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital magazines on the iPad. The case is intended, in part, as an introduction to the challenges media companies face due to the disruptive effects of digitalization, where traditional products...Starting at €8.20