HBSP (USA)
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Judo in Action (Spanish version)
Corts, Kenneth; Freier, DebbieCase HBS-708S34Strategy(1) Softsoap pioneers the liquid soap market with little competition, at least initially, from the incumbent bar soap manufacturers; (2) Red Bull creates and dominates the energy drink market with little early competition from incumbent beverage companies; (3) U.K. supermarket chains attempt to enter the retail gasoline market but trigger an aggressive price response from the integrated majors; and (4) Freeserve makes large inroads in the U.K. I...Starting at €8.20
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General Electric Healthcare, 2006 (Spanish version)
Khanna, Tarun; Raabe, Elizabeth A.Case HBS-718S16StrategyWhat challenges did GEMS' previous quantum leaps portend for this new step-function change?Starting at €8.20
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Welsh Water (A): General Information (Spanish Version)
Robinson, Robert J.Case HBS-810S17StrategySe trata de una simulación de negociación de cuatro jugadores en el que una empresa de agua británica recién privatizada debe tratar con los sindicatos contenciosos y acuerdos colectivos nacionales. Explora la cuestión de las coaliciones y negociaciones multilaterales, y el valor de las garantías entrelazados. Este caso describe el escenario general.Starting at €8.20
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Welsh Water (F): Postscript (Spanish Version)
Robinson, Robert J.Case HBS-810S18StrategySe trata de una simulación de negociación de cuatro jugadores en el que una empresa de agua británica recién privatizada debe tratar con los sindicatos contenciosos y acuerdos colectivos nacionales. Explora la cuestión de las coaliciones y negociaciones multilaterales, y el valor de las garantías entrelazados. Este caso describe lo que realmente ocurrió en este caso.Starting at €5.74
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Strategic Review at Egon Zehnder International (A) (Spanish version)
Nanda, Ashish; Morrell, KelleyCase HBS-907S03StrategyThe case describes the history of the executive search firm Egon Zehnder International (EZI) from its inception through 2000. Internal and environmental changes lead EZI leaders to question whether the firm might be at an inflection point in its history. The EZI executive committee contemplates whether and how to engage in a strategy review process.Starting at €8.20
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Ryanair (B) (Spanish version)
Rivkin, Jan W.Case HBS-704S10StrategySupplements the (A) case.Starting at €5.74
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Burroughs Wellcome and AZT (A) (Spanish version)
Emmons, Willis M.; Nimgade, AshokCase HBS-707S25EconomicsThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS acti...Starting at €8.20
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McCaw Cellular Communications. Inc (D) La competencia en las comunicaciones móviles estadounidenses
Teisberg, Elizabeth Olmsted; Shumway, Chris; Rossi, SharonCase HBS-708S40StrategyProporciona una actualización de la competencia en las comunicaciones móviles a través de 1992, tanto para los Estados Unidos y el Reino Unido.Starting at €5.74
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The London 2012 Olympic Games (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S01MarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20