HBSP (USA)
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Apple Pay, Teaching Note
Santana, Shelle; Gupta, SunilTeaching Note HBS-517038-EMarketingTeaching note for case 516027.Starting at €0.00
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Cambiando la cultura de British Airways
Kotter, John P.; Leahey, James K.Case HBS-411S09Leadership and People ManagementEn tan sólo 10 años, 1980-1990, British Airways se dio la vuelta, tanto la disminución de su imagen y situación financiera. Centrándose en la importancia fundamental de servicio al cliente, British Airways pasó de "asqueroso" a "sangrienta impresionante." Experimentando una crisis financiera en 1981 y tratando de responder a los desafíos de la privatización ayudaron a la gente de British Airways que se centran en el cambio de su cultura a través ...Starting at €8.20
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Angry Birds
Gupta, Sunil; Rood, DharmishtaCase HBS-512033-EMarketingTo maximize their effectiveness, color cases should be printed in color. Within months of its launch in December 2009, Angry Birds, a mobile game created by a small Finnish company, Rovio Entertainment Ltd., became an international hit. By late 2011, Rovio was not only making Angry Birds games for the iPhone, Android and other mobile platforms, but it had also expanded into plush toys, cookbooks, animation videos and licensing arrangement with ma...Starting at €8.20