HBSP (USA)
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Bonnier: Digitalizing the Media Business
Applegate, Lynda M.; Nylen, Daniel; Holmstrom, Jonny; Lyytinen, KalleCase HBS-813073-EEntrepreneurshipThe case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital magazines on the iPad. The case is intended, in part, as an introduction to the challenges media companies face due to the disruptive effects of digitalization, where traditional products...Starting at €8.20
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Your Loyalty Program Is Betraying You (Spanish version)
Nunes, Joseph C.; Dreze, XavierArticle HBS-R0604HMarketingDon't create a new commodity, which can result in price wars and other tit-for-tat competitive moves; don't cater to the disloyal by making rewards easy for just anyone to reap; don't reward purchasing volume over profitability; don't give away the store; and, finally, don't promise what can't be delivered.Starting at €8.20