HBSP (USA)
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Simply a Better Shower (Spanish version)
Moon, Youngme; Herman, KerryCase HBS-503S08Marketingthe Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews from both consumers and plumbers alike. However, early sales of the Quartz have been disappointing. Rawlinson is now faced with some key decisions about whether to change his channel strategy, promotional strategy, and the overall positioning of the product in the context...Starting at €8.20
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Your Loyalty Program Is Betraying You (Spanish version)
Nunes, Joseph C.; Dreze, XavierArticle HBS-R0604HMarketingDon't create a new commodity, which can result in price wars and other tit-for-tat competitive moves; don't cater to the disloyal by making rewards easy for just anyone to reap; don't reward purchasing volume over profitability; don't give away the store; and, finally, don't promise what can't be delivered.Starting at €8.20