HBSP (USA)
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The Paradox of Great Leadership (Spanish version)
Goffee, Rob; Jones, GarethArticle HBS-R0512ELeadership and People ManagementLeaders and followers both associate authenticity with sincerity, honesty, and integrity. It's the real thing--the attribute that uniquely defines great managers. But while the expression of a genuine self is necessary for great leadership, the concept of authenticity is often misunderstood, not least by leaders themselves. They often assume that authenticity is an innate quality--that a person is either genuine or not. In fact, the authors say, ...Starting at €8.20
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Land Rover North America, Inc. (Spanish version)
Fournier, SusanCase HBS-504S08MarketingCharles Hughes, president and CEO of Land Rover North America, Inc., is debating product positioning options for the new Land Rover Discovery. The positioning decision must consider the role of the Discovery vis-`a-vis other vehicles in the LRNA line, the brand's strengths and weaknesses versus competition, and the positioning of the Land Rover umbrella brand in the U.K. An allocation of marketing funds across brands and mix elements must also be...Starting at €8.20