HBSP (USA)
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Tesco PLC: Fresh & Easy in the United States
Quelch, John A.Case HBS-511009-EMarketingTesco, the world's third largest retailer, is facing problems with its launch of a new retail chain in the U.S.A.Starting at €8.20
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E-cigarettes: Marketing Versus Public Health, Teaching Note
Quelch, John A.Teaching Note HBS-514108-EMarketingTeaching Note for 514059.Starting at €0.00
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Pfizer and AstraZeneca: Marketing an Acquisition (B)
Quelch, John A.; Weber, JamesCase HBS-515008-EMarketingThis (B) case provides a brief description of the outcome of the (A) case.Starting at €5.74
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Dow Chemical's Bid for the Privatization of PBB in Argentina (Spanish version)
Desai, Mihir A.; De Royere, AlexandraCase HBS-209S06FinanceWhat price should Dow Chemical bid for PBB, a petrochemical complex that is being privatized by the Argentine government? To answer this question, students are forced to consider the role of country risk, the underlying currency exposure of the business, and how to value an investment opportunity that has several stages. Given that it is a privatization, students are also forced to consider the political dynamics involved, the incentives of local...Starting at €8.20
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GlaxoSmithKline In China (A), (B), and (C), Teaching Note
Quelch, John A.Teaching Note HBS-514051-EMarketingTeaching Note for 514049 and 514050.Starting at €0.00
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E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCase HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Starting at €8.20
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Royal Caribbean Cruises Ltd.: Safety, Environment and Health, Teaching Note
Quelch, John A.Teaching Note HBS-514101-EMarketingTeaching Note for 514069. In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald had spent 28 years with the Federal Bureau of Investigation. After seven years of upgrading security for the cruise line, Bald stated, "We've come a long wa...Starting at €0.00
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Perforando hacia el Sur: Petrobras Evalúa Pecom
Desai, Mihir A.; Reisen de Pinho, RicardoCase HBS-207S10FinanceLa petrolera brasileña, Petrobras, está evaluando la adquisición de una empresa petrolera argentina, el Grupo Pérez Companc (Pecom). La adquisición aumentaría las reservas de petróleo de Petrobras y ampliar sus intereses fuera de Brasil, un paso significativo para la compañía más grande de Brasil. Pecom está a la venta, ya que se ha visto gravemente afectado por la crisis financiera en Argentina. Los estudiantes tienen la oportunidad de evaluar e...Starting at €8.20
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Currencies and International Stock Returns (Spanish version)
Desai, Mihir A.; Luchs, Kathleen; Meyer, Elizabeth A.; Veblen, Mark F.Case HBS-207S16FinanceWhat do international stocks contribute to the portfolio of a U.S. investor? How do currencies interact with stock price movements in determining the benefits of international diversification? This case helps students compare the risks and returns of foreign stock markets with each other and with the U.S. market and to examine the risks and returns of international diversification. Students must calculate returns, adjust for currencies, derive co...Starting at €8.20
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Bidding on the Yell Group (Spanish version)
Desai, Mihir A.; Veblen, Mark F.; Notarnicola, PaoloCase HBS-210S04FinanceA team of private equity investors must value the leveraged buyout of a Yellow Pages business that operated in both the United States and the United Kingdom. In the process, they must wrestle with issues of how to conduct cross-border valuations and how to value a stable cashcow business along with a growth business. The case analyzes the economics and incentives of carried interest and compares different valuation methods--Capital Cash Flow and ...Starting at €8.20