HBSP (USA)
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Globalizing an Australian Wine Company (Spanish version)
Bartlett, Christopher A.Case HBS-305S13StrategyTwo new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a difficult joint venture with a Chilean wine source, he is proposing to launch an Italian line of wines. His local team has also developed a new Australian brand that would compete di...Starting at €8.20
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Body Shop International (Spanish version)
Bartlett, Christopher A.; Elderkin, Kenton W.; McQuade, KristaCase HBS-307S07StrategyDescribes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she took to building her highly successful business (no advertising, simple packaging, non-traditional R&D). After elaborating on the strong values she has imposed on the business, conc...Starting at €8.20
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InterSoft de Argentina (A)
Hill, Linda A.; Palestrant, StacyCase HBS-412S21Leadership and People ManagementSe centra en InterSoft de Argentina, una compañía de software que crece en Argentina. En 1993, InterSoft adquiere una compañía de software de Rusia y Emilo López, el vicepresidente y director de Sistemas de Software Lab de InterSoft, debe administrar una, intercultural, el equipo de "virtual" creativo. Este caso ilustra los orígenes de INTERSOFT y pone de relieve la relación entre los socios fundadores, López y Félix Racca.Starting at €8.20
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InterSoft de Argentina (B)
Hill, Linda A.; Palestrant, StacyCase HBS-412S22Leadership and People ManagementSe centra en InterSoft de Argentina, una compañía de software que crece en Argentina. En 1993, InterSoft adquiere una compañía de software de Rusia y Emilo López, el vicepresidente y director de Sistemas de Software Lab de InterSoft, debe administrar una, intercultural, el equipo de "virtual" creativo. Este caso revela una disputa que surge a través de correo electrónico entre un programador argentino y un programador ruso. López, como el directo...Starting at €5.74
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InterSoft de Argentina (C)
Hill, Linda A.; Palestrant, StacyCase HBS-412S23Leadership and People ManagementSuplementos de la (A) y el caso (b). Diseñado para ser entregados al final de la clase.Starting at €5.74