HBSP (USA)
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Fall and Rise of Strategic Planning (Spanish version)
Mintzberg, HenryArticle HBS-94107StrategyStrategic planning has fallen from the pedestal it occupied when it came on the scene in the mid-1960s. Strategic planning failed because it is not the same as strategic thinking. Planning is about analysis--about breaking a goal into steps, formalizing those steps, and articulating the expected consequences. Strategic thinking, in contrast, is about synthesis. It involves intuition and creativity. The outcome of strategic thinking is an integrat...Starting at €8.20
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Chasing a 2020 Vision (Spanish version)
Ofek, Elie; Sato, Nobuo; Kanno, AkikoCase HBS-518S09MarketingIn early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company's growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart of the strategy to achieve these goals are a desire to embrace a more direct to consumer mindset, expand into new customer segments, and communicate a more consistent and emotional...Starting at €8.20