Default Category
-
Your Home is a Good Place, Inc.
Kevin Coulson; Zane SwansonCase IVEY-9B09A025-EEntrepreneurship, Marketing, Service and Operations Management, StrategyYour Home is a Good Place, Inc. was a unique business. It brought together homeowners, contractors and other service suppliers in a one-stop shopping environment that emphasized convenience as a marketing strategy. Your Home is a Good Place, Inc. (YHGP) needed to know more about the demand in the area and to decide how to attract both suppliers of services and customers as well as promote the business and build a brand identity. The owner has dec...Starting at €8.20