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Marketing Marijuana in Colorado, Teaching Note
Quelch, John A.Teaching Note HBS-515048-EMarketingTeaching note for case 515009.Starting at €0.00
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Global Brand Roll-Out (Spanish version)
Quelch, John A.; Labatt-Randle, JacquieCase HBS-511S14MarketingIn February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to a record value share in the important U.S. market, was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each...Starting at €8.20
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Royal Caribbean Cruises Ltd.: Safety, Environment and Health, Teaching Note
Quelch, John A.Teaching Note HBS-514101-EMarketingTeaching Note for 514069. In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald had spent 28 years with the Federal Bureau of Investigation. After seven years of upgrading security for the cruise line, Bald stated, "We've come a long wa...Starting at €0.00
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Access Health CT: Marketing Affordable Care (A) & (B), Teaching Note
Quelch, John A.Teaching Note HBS-515014-EMarketingTeaching note for case 514119.Starting at €0.00
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Royal Caribbean Cruises Ltd.: Safety, Environment and Health
Quelch, John A.; Rodriguez, MargaretCase HBS-514069-EMarketingTo maximize their effectiveness, color cases should be printed in color. In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald had spent 28 years with the Federal Bureau of Investigation. After seven years of upgrading security for the ...Starting at €8.20
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Johnson & Johnson: The Promotion of Wellness
Quelch, John A.; Knoop, Carin-IsabelCase HBS-514112-EMarketingTo create the world's healthiest workforce, diversified health care giant Johnson & Johnson (J&J) mandated participation in its "Culture of Health" program globally, customized by location, culture, and specific health needs to offer prevention-focused education, rewards for healthy behavior, and workplace environments that encouraged healthy employee behavior. By 2015, 90% of J&J's 128,000 employees would participate in Culture of Health program...Starting at €8.20
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Access Health CT: Marketing Affordable Care (A)
Quelch, John A.; Norris, MichaelCase HBS-514119-EMarketingAt the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut's state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term sustainability.Starting at €8.20
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Marketing Marijuana in Colorado
Quelch, John A.; Lane, DavidCase HBS-515009-EMarketingColorado's 2014 legalization of marijuana for adult recreational (not just medical) use created a new market that entrepreneurs rushed to enter, channeled by regulations that aimed to minimize marijuana's access to minors while not stifling the emergent new industry. The case describes Colorado's initial experience with marijuana legalization and asks students to assess the resulting business opportunities, regulatory efficacy, and public health ...Starting at €8.20
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Vaxess Technologies, Inc., Teaching Note
Quelch, John A.Teaching Note HBS-515013-EMarketingTeaching note for case 514107.Starting at €0.00
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Johnson & Johnson: The Pursuit of Wellness, Teaching Note
Quelch, John A.Teaching Note HBS-515021-EMarketingTeaching note for case 514112.Starting at €0.00