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- Case
Ashby Pharmaceuticals
Collection: IESE (España)Ref.: M-1208-EPublished: Apr 18, 2008Format: PDFPages: 5Language: English - Case
From BoysTown to yourtown: Rebranding an Iconic Australian Charity
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A083-EPublished: Oct 28, 2020Format: PDFPages: 11Language: English - Case
Worldwide Niche Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-504S18Published: Jun 10, 1991Reviewed: May 9, 2002Format: PDFPages: 21Language: Spanish - Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Format: PDFPages: 25Language: English - Article
Rediscovering Market Segmentation (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0602GPublished: Feb 1, 2006Reviewed: Nov 1, 1988Format: PDFPages: 10Language: Spanish - Case
Otago Museum
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10B007-EPublished: Jul 29, 2010Format: PDFPages: 12Language: English - Case
Zespri Grows
Collection: HBSP (USA)Ref.: HBS-519047-EPublished: Nov 26, 2018Reviewed: Apr 19, 2019Format: PDFPages: 30Language: English - Case
Hindustan Unilever Limited Versus USV Private Limited: An Advertising Skirmish
By Ajeet SharmaCollection: Ivey Business School (Canada)Ref.: IVEY-W27508-EPublished: Jul 28, 2022Format: PDFPages: 15Language: English - Case
HCF Health Insurance: Brand Repositioning Project
Collection: Ivey Business School (Canada)Ref.: IVEY-W23002-EPublished: Sep 13, 2023Format: PDFPages: 6Language: English - Teaching Note
L’Abode Accommodations Down Under: Agile Leadership Navigates Pandemic Threat to Business Survival - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W26693-EPublished: Mar 18, 2022Format: PDFPages: 16Language: English