Default Category
- Case
Worldwide Niche Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-504S18Published: Jun 10, 1991Reviewed: May 9, 2002Format: PDFPages: 21Language: Spanish - Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Format: PDFPages: 25Language: English - Case
Monnikenheide
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13D020-EPublished: Feb 24, 2014Reviewed: Feb 24, 2014Format: PDFPages: 13Language: English - Case
Amy's Buyout: Entrepreneurship Through Acquisition (B)
Collection: IESE (España)Ref.: E-232-EPublished: Apr 28, 2023Format: PDFPages: 18Language: English - Teaching Note
The Chosen One: The Digital Distribution Dilemma at Fitz Games - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W27079-EPublished: Jun 6, 2022Reviewed: Mar 14, 2022Format: PDFPages: 17Language: English - Case
On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Collection: HBSP (USA)Ref.: HBS-KS1119-EPublished: Feb 4, 2015Format: PDFPages: 32Language: English - Case
Levuka Sport Fishing Inc.
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13B006-EPublished: Apr 3, 2013Reviewed: Mar 14, 2022Format: PDFPages: 4Language: English - Case
Jaga: Managing Creativity and Open Innovation (A)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18M119-EPublished: Aug 24, 2018Reviewed: Aug 23, 2018Format: PDFPages: 14Language: English - Case
Curana: Managing Open Innovation for Growth in SMEs (A)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17M139-EPublished: Aug 31, 2017Reviewed: Aug 31, 2017Format: PDFPages: 14Language: English - Case
Greenyard Frozen: Developing Cauliflower Rice as an Open Innovation Project for Sustainability
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20M061-EPublished: Apr 6, 2020Reviewed: Apr 6, 2020Format: PDFPages: 8Language: English