HBSP (USA)
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El trabajo y la vida: Michelle Bachelet
Bachelet, Michelle; Bell, KatherineArticle HBS-R1109MKnowledge and CommunicationComo mujer joven, Bachelet fue torturado y exiliado por el gobierno chileno. Ella se convirtió en la primera mujer presidente del país. He aquí un vistazo a su enfoque de liderazgo.Starting at €8.20
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Playing the Whole Game (Spanish version)
Lax, David A.; Sebenius, James K.Article HBS-R0311DStrategy1-D negotiators focus on improving their interpersonal skills at the negotiating table, and 2-D negotiators focus on diagnosing underlying sources of value in a deal and then recrafting the terms to satisfy all parties. In this article, the authors explore the often-neglected third dimension. Instead of just playing the game at the bargaining table, 3-D negotiators reshape the scope and sequence of the game itself to achieve the desired outcome....Starting at €8.20
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Measures That Drive Performance (Spanish version)
Kaplan, Robert S.; Norton, David P.Article HBS-R0507QStrategyHow do customers see us? What must we excel at? Can we continue to improve and create value? How do we appear to shareholders? By looking at all of these parameters, managers can determine whether improvements in one area have come at the expense of another. Armed with that knowledge, the authors say, executives can glean a complete picture of where the company stands--and where it's headed.Starting at €8.20
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Transforming Strategy One Customer at a Time (Spanish version)
Harrington, Richard J.; Tjan, Anthony K.Article HBS-R0803DStrategyA decade ago, the Thomson Corporation, like most B2B companies, had a much better understanding of the people who purchased its newspapers, journals, and textbooks for their organizations than of the people who actually used them in their daily jobs. Facing an internet shakeup of its market, Thomson realized it needed to bridge that critical knowledge gap. The company began systematically scrutinizing its end users--in much the same way that Proc...Starting at €8.20
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When One Business Model Isn't Enough (Spanish version)
Casadesus-Masanell, Ramon; Tarzijan, JorgeArticle HBS-R1201MStrategyTrying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarzijan, of the Pontificia Universidad Catolica de Chile, explore how LAN has integrated a full-service international passenger model with a premium air-cargo business model while separately operating a no-frills passenger model for domestic flights....Starting at €8.20
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Life's Work: Michelle Bachelet
Bachelet, Michelle; Bell, KatherineArticle HBS-R1109M-EAs a young woman, Bachelet was tortured and exiled by the Chilean government. She went on to become the country's first female president. Here's a look at her approach to leadership.Starting at €8.20
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When One Business Model Isn't Enough
Casadesus-Masanell, Ramon; Tarzijan, JorgeArticle HBS-R1201M-EStrategyTrying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarzijan, of the Pontificia Universidad Catolica de Chile, explore how LAN has integrated a full-service international passenger model with a premium air-cargo business model while separately operating a no-frills passenger model for domestic flights....Starting at €8.20
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Building World-Class Companies in Developing Countries (Spanish version)
Khanna, Tarun; Palepu, Krishna G.Article HBS-R0610CStrategySome emerging-market companies compete in several countries, but others sell only at home.Starting at €8.20
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Want People to Save Force Them.
Ariely, DanArticle HBS-F1009G-EEconomicsDan Ariely on the rationality of the Chilean savings plan.Starting at €8.20