Stanford Graduate School of Business (USA)
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Scoot: Singapore Airlines’ Low-Cost Carrier Strategy
Carroll, Glenn; Sørensen, Jesper; Schifrin, DebraCase SGSB-SM321-EStrategyIn December 2019, Scoot, the low-cost carrier (LCC) launched by Singapore Airlines Limited in 2011, had successfully established itself in the Asian market, having flown over 65 million passengers to 68 destinations with a fleet of 48 aircraft. Scoot accounted for 14 percent of seat capacity in Singapore, and 43 percent of LCC capacity out of the country. In 2016, SIA fully acquired and integrated the local LCC Tigerair into Scoot. Scoot’s gr...Starting at €8.20
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Al-Shabaab, Gatekeepers, and the Ethics of Humanitarian Aid
Krehbiel, KCase SGSB-ETH01-EBusiness Ethics and Corporate Social ResponsibilityFollowing decades of civil strife among warring clans, and exacerbated by the worst drought in decades (2010-2012), millions of starving dislocated Somalis resided in crowded camps throughout the country. Humanitarian aid organizations made good-faith efforts to distribute food and medical treatment and supplies to those who suffered most. Almost always, however, these nongovernment organizations (NGOs) were thwarted by so-called gatekeepers, w...Starting at €8.20
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Savannah Informatics: Innovating During the COVID-19 Pandemic
Schulman, Kevin; Kilonzi, Justus; Muthee, JohnCase SGSB-SM348-EStrategyIn February 2020, companies around the world contemplated their next moves as the pandemic news grew more grim each day. For Savannah Informatics, one of the first information services firms in Africa’s health care sector, the uncertainties and immediate supply chain challenges prompted nimble moves to make sure the technology continued to perform, but also served as a call to innovate further, and add new digital offerings. This case study addr...Starting at €8.20
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Zipline: Lifesaving Deliveries by Drone
Rosen, Howard; Shah, ReemaCase SGSB-SM322-EStrategyThe purpose of this case is to look at Zipline’s product market fit. The case examines how the Zipline team evaluated which market segments to consider next as they looked to expand beyond Ghana and Rwanda. Students will also be introduced to various go to market strategies that were used to address this target market. Students will also gain an understanding of the challenges a company faces to ensure product market fit.Starting at €8.20
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Nuru International
Grousbeck, I; RosenthalCase SGSB-E417-EEntrepreneurshipNuru International was founded in 2008 as a social venture with the goal to eradicate extreme poverty around the world by helping the rural poor achieve self-sufficiency. The case follows Jake Harriman, founder and executive director, through the multiple human resource challenges he must face in building his nonprofit organization. The first of four vignettes involves Kevin Newton, one of Nuru’s first employees, after his promotion to internat...Starting at €8.20
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Somalia's Volatile Politics and the Ethics of Engagement
Krehbiel, KCase SGSB-ETH02-EBusiness Ethics and Corporate Social ResponsibilityThe case expands its companion case, “Al-Shabaab, Gatekeepers, and the Ethics of Humanitarian Aid” (ETH-1), from the level of individual-within-organization to the level of organization-within-political system. The dire need for humanitarian assistance to Somalia’s hundreds of thoUnited Statesnds of internally displaced persons (IDPs) was confounded by the presence of a government that seemed hopelessly weak. Weak governmental institutions creat...Starting at €8.20
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Mekelle Farms: Poultry Entrepreneurship in Ethiopia
Lee, H; Kennedy, M; Elist, JCase SGSB-IDE05-EInnovation and ChangeAfter deciding to transform a former government-owned poultry farm in Ethiopia, two American business partners encounter challenges related to input costs, inventory management, delivery, government relations, and other key challenges that are common to entrepreneurs operating in an emerging market context. The partners identify Ethiopia as a country in which to build their business because of its favorable investment climate, and they decide to ...Starting at €8.20
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Leopard Capital: Private Equity in Cambodia
Meehan W; Pfleiderer P; Kennedy M, McCoy D; Melvin SCase SGSB-F279-EFinanceThis case describes the formation and operation of Leopard Capital, a “Frontier Market Private Equity Fund” from its establishment in 2007 up through the end of 2012. The case focuses on the fund’s founder, Douglas Clayton, and his history doing business in Asia and what led him to the decision to start Leopard Capital as a Cambodia- focused private equity fund, and later to expand into other frontier markets such as Mynmar, Mongolia, and Haiti....Starting at €8.20
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Ratification Politics and Preferential Trade Agreements: Malaysia and the CPTPP
Gaikwad, Nikhar; Scheve, Kenneth; van Lieshout, ElisabethCase SGSB-P99-EEconomicsWhat does the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) mean for a country like Malaysia? This case investigates the far-reaching domestic ramifications of this type of “mega-regional agreement,” as well as how international agreements can be an important way to strengthen alliances and global standing. The case asks students to evaluate an important decision facing Prime Minister Mahathir Mohamad, a long-servi...Starting at €8.20
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Stella and Dot
Saloner, G; , Hornblower, JCase SGSB-E345-EEntrepreneurshipThis vignette tells the store of Jessica Herrin, founder of Stella & Dot, a direct sales jewelry company. It details Herrin's desire to start and grow a company that would offer an employment solution for women (typically with children) without meaning a full-time office job. The case covers the idea inspiration and start-up stage, as well as a business update (as of March 2009).Starting at €8.20