Stanford Graduate School of Business (USA)
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Weddington Way
Ellis, J; Randolph, JCase SGSB-E455-EEntrepreneurshipThe case profiles the protagonist, Ilana Stern, founder of Weddington Way—a wedding-related e-commerce site—during the company’s early formation stage. The case begins with an introduction of Stern’s professional background and a portrayal of Stern’s summer between her first and second years at business school, during which the idea and vision for Weddington Way took shape. The case then follows Stern as she digs deeper into the viability of th...Starting at €8.20
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Guild
Weaver, Graham; Mirabile, DominicCase SGSB-E767-EEntrepreneurshipThis case follows the formation and growth of Guild, a company founded on the mission to unlock opportunity for America’s workforce through education and upskilling for working employees. By connecting employees to educational programs through its three-sided marketplace, Guild increased access to learning opportunities for employees, improved retention and employee satisfaction for companies, and drove higher numbers of learners for universitie...Starting at €8.20
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ExecOnline
Weaver, Graham; Strabo, JackCase SGSB-E765-EEntrepreneurshipThis case follows the formation and early growth of ExecOnline, a provider of leadership development solutions through partnerships with top business schools. Founder Stephen Bailey navigates initial sales and partnerships, key personnel decisions, and fundraising dilemmas as he seeks to improve diversity among corporate leaders using the ExecOnline platform.Starting at €8.20
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Kiana Nelson
Weaver, Graham; Strabo, JackCase SGSB-E757-EEntrepreneurshipThis case details the challenges Kiana Nelson faced at Central Valley Towing, a fictional towing company Nelson acquired. In the case, Nelson must decide whether to overrule a direct report’s decision regarding firing an employee, determine what to do about a talented but abrasive employee, and respond to a top performer who wants a promotion and another top performer who has decided to leave the company.Starting at €8.20