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Indiahikes: Treading the Untrodden Trail
Swapnil Garg; Sanjeev TripathiCase IVEY-9B20M051-EEntrepreneurship, StrategyFounded in 2008, Indiahikes provided professionally managed treks to individuals, groups, schools, colleges, and corporations across India. Indiahikes began with the objective to popularize trekking in India by promoting treks and providing essential information. Before long, the organization began organizing treks and developing a community of trekkers. By 2018, Indiahikes had the largest online trekking community and was India’s biggest trekkin...Starting at €8.20
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mjunction: The Branding Dilemma
Sanjeev Tripathi; Mahul BrahmaCase IVEY-9B19A058-EMarketing, StrategyBy mid-2019, more than the 18 years since its inception, mjunction had grown to become India's largest e-commerce player and the world's largest e-marketplace for steel. The company had extended its presence to multiple business units, such as coaljunctioStarting at €8.20
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GiveIndia: On the Net for a Cause
Sanjeev Tripathi; Shashank BhaskerCase IVEY-9B16A002-EMarketing, StrategyStarted in 2000, GiveIndia is a web-based donation platform headquartered in Mumbai, India. It uses online tools and social media to engage with donors and encourage donations to be made to various non-governmental organizations. GiveIndia’s chief executive officer wants to develop a strategic approach for social media communication, which is gaining greater acceptance in India. As part of its online initiatives, GiveIndia has been running a sear...Starting at €8.20
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MedVal Ventures
Herzlinger, Regina E.Case HBS-308087-EIs medical travel a viable business opportunity? A group of MBA students consider the pros and cons of starting a business that would send people from the U.S. to India for elective non-emergency surgeries.Starting at €8.20
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Hub and Spoke, HealthCare Global, and Additional Focused Factory Models for Cancer Care
Herzlinger, Regina E.; Ghorawat, Amit; Krishnan, Meera; Saggi, NaiyyaCase HBS-313030-EService and Operations ManagementThis case compares and contrasts four different models for delivering cancer care in India and the US. Students are asked to select the best model in its alignment with the Six Forces in those two countries and Africa, to which one of the models is considering expansion, and intrinsic business characteristics. The Indian models are all focused factories, but one is a hub and spoke model, with a radiology hub and ambulatory spokes, while the other...Starting at €8.20