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Infinity Life Insurance Company: Creating an Organization (A)
Meenakshi Aggarwal-Gupta; Amitabha SenguptaCase IVEY-9B16C036-EEntrepreneurship, Leadership and People Management, StrategyInfinity Life Insurance Company was a joint venture between two Indian public sector banks and a U.K.-based insurance firm. The company began its operations in November 2009, as the youngest entrant in the life insurance market in India. Within three years of launching operations, it ranked among the top 10 private firms for new business premiums. When the joint venture project started, the senior leadership group identified numerous challenges a...Starting at €8.20
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Optima Business Group: Leveraging Information Technology for Salesforce Enablement
Ritu Mehta; Debabrata GhoshCase IVEY-9B15A021-EMarketing, StrategyOptima Business Group (OBG), a consumer packaged goods firm, achieved significant improvements in its sales and distribution processes through the implementation of sales force automation (SFA). The implementation was carried out in the urban markets of OBG, but it was not an easy journey. The chief technology officer has to decide whether OBG should implement SFA in its rural markets and, if so, how it should be executed. What are the risks and ...Starting at €8.20
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Biba: Stitching Plans for Growth
Ritu Mehta; Prateeth NayeeniCase IVEY-9B16A037-EEntrepreneurship, Marketing, StrategyAfter solidifying its brand as a national leader in the ready-made, ethnic wear market in India, Biba Apparels Pvt. Ltd. (Biba) was at a crossroads when it came to determining future growth strategies. By 2014, Biba had 150 exclusive brand outlets and 225 multi-brand outlets all over India as well as an online presence. Faced with fierce competition from trendy western retailers and local competitors creating chic Indo-Western fusion clothing, Bi...Starting at €8.20
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Infinity Life Insurance Company: Creating an Organization (B)
Meenakshi Aggarwal-Gupta; Amitabha SenguptaCase IVEY-9B16C037-EEntrepreneurship, Leadership and People Management, StrategySupplement for product 9B16C036.Starting at €5.74
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Positioning Urzza: Launching a New Energy Drink
Ritu Mehta; Robin SinghCase IVEY-9B16A009-EEntrepreneurship, Marketing, StrategyBisleri International, a household name in the bottled water segment in India, launched a new energy drink called Urzza in 2014. The energy drink market in India, dominated by Red Bull, was in a nascent stage but was growing at a rapid pace. Recently, energy drinks had been the subject of grave health concerns owing to the harmful effects of excessive caffeine. Urzza, an energy drink without caffeine, had been launched with the intention of creat...Starting at €8.20
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Hubtown (A): Designing a Bottom-Up Approach to Performance Management
Kajari Mukherjee; Meenakshi Aggarwal-GuptaCase IVEY-9B16C053-ELeadership and People Management, StrategyIn 2014, Hubtown Limited (Hubtown), an Indian real estate development company, was attempting to implement a process to differentiate between its employees in order to enhance performance, identify employees who could be groomed for future growth, and distribute rewards. Hubtown was consolidating to concentrate on a few large, complex projects in residential and commercial spaces in urban centres. Like other companies in the industry, it competed...Starting at €8.20
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Hubtown (B): Implementing a Bottom-Up Approach to Performance Management
Meenakshi Aggarwal-Gupta; Kajari MukherjeeCase IVEY-9B16C054-ELeadership and People Management, StrategySupplement for product number 9B16C053.Starting at €5.74