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Tata Nano - The People's Car (Spanish version)
Palepu, Krishna G.; Anand, Bharat N.; Tahilyani, RachnaCase HBS-711S33StrategyThe case explores how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (Chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, Managing Director of Tata Motors into the Nano Project. The case raises questions around breaking the price - quality barrier and changing existing internal processes to accommodate revolutionar...Starting at €8.20
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Harley-Davidson in India (B)
Palepu, Krishna G.; Lane, DavidCase HBS-114044-EAccounting and ControlThis case examines how Harley-Davidson has worked to globalize its business by focusing on how CEO Matt Levatich and India country manager Anoop Prakash assess and act on the opportunities and challenges posed by entering the Indian market, and where and how the lessons they learn there are applicable elsewhere both geographically and within Harley-Davidson's organization.Starting at €5.74
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Kaps Ice Cream: Should It Enter the Premium Segment
T. Sai Vijay; Sanjeev Prashar; Vinita SahayCase IVEY-9B16A041-EEntrepreneurship, Marketing, StrategyOn November 1, 2015, the four founders of Kaps Foods India Private Limited (Kaps) invited external business consultants to a business strategy meeting. The ice cream industry was moving toward the premium segment of the market, and Kaps was eager to move out of its stagnant phase. However, two of the four founders were skeptical about the acceptance of the Kaps brand in the higher-end market. They believed that the market would always consider Ka...Starting at €8.20
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The Next Generation (A) (Spanish version)
Khanna, Tarun; Palepu, Krishna G.; Wu, Danielle MelitoCase HBS-706S05StrategyThe Tata Group began the 1990s as a confederation of loosely coupled firms. This case considers the rise to prominence of the new CEO of Tata Group, Ratan Tata, and his attempts to strengthen the inter-relationships among the group companies at a time when critics claim he should be dismantling the alliance completely. Provides an opportunity to address the benefits and costs of conglomerates in emerging markets. In particular, it demonstrates th...Starting at €8.20
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Casa de Tata – 2000: La Próxima Generación (B)
Khanna, Tarun; Palepu, Krishna G.; O'Neil-Massaro, Kirsten J.; Conneely, CatherineCase HBS-706S06StrategyComplementa el caso (A).Starting at €5.74
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Metro Cash & Carry (Spanish version)
Khanna, Tarun; Palepu, Krishna G.Case HBS-715S08StrategyAnalyzes the globalization of Metro Cash & Carry, a German wholesaler, which has flourished in many foreign markets but struggled to gain traction in India. Considers Metro's experience in Russia and China to put the company's challenges in India in comparative perspective. Pays particular attention to the institutional obstacles for a multinational to tap into the opportunities offered by emerging markets. A rewritten version of an earlier case...Starting at €8.20
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Lightspeed Venture Partners--International Expansion
Palepu, Krishna G.Case HBS-108010-EFinanceLooks at various international expansion models for a venture capital firm based in Silicon Valley. Lightspeed Venture Partners believed that India had tremendous potential for venture capital returns--the question was how best to tap into that potential while also growing the firm's presence in the U.S., Israel, and China. The venture firm had recently hired partners in Israel and China, and subsequently opened offices in both countries. The fir...Starting at €8.20
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Bharti Airtel in Africa
Palepu, Krishna G.; Bijlani, TanyaCase HBS-112096-EKnowledge and CommunicationIn June 2010, Bharti Airtel, India's largest mobile services operator, acquired the African assets of Bahrain-based Zain Telecom for $10.7 billion-the largest ever cross-border deal in emerging markets. Bharti's executives envisioned that they would repliStarting at €8.20
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Urban Company
Palepu, Krishna G.Case HBS-121041-EEntrepreneurshipUrban Company is an India based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating platform, like many other marketplace platforms such as Uber, Airbnb, and Trip Advisor have done, the company invested in training and supporting the service providers, thus getting significa...Starting at €8.20
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Maruti Suzuki India Limited: Leveraging the Changed Economy
Prateeksha Parihar; Jagrook Dawra; Vinita SahayCase IVEY-9B17A059-EMarketing, StrategyAlthough Maruti Suzuki India Limited (MSIL) was the leader in passenger vehicle sales in India in May 2015, it was having difficulties breaking into the high-end car segment. There were multiple strategies that MSIL could have used to deal with this problem, such as; changing its brand image from small automaker to high-end automaker; staying in the small car market; penetrating the market further by introducing new models and their variants in t...Starting at €8.20