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Flipkart's App-only Strategy: A Game Changer
Susmi Routray; Reema KhuranaCase IVEY-9B15M111-EStrategyBy the summer of 2015, Flipkart Online Services Pvt. Ltd. of Bangalore, India, had become a significant player in the Indian e-commerce industry. The company started its online operations with an inventory model, focusing on books, but expanded to a marketplace model with music, movies and mobile phones. Its fashion retail portal Myntra, acquired in 2014, closed its website operations on May 1, 2015, and moved to an app-only platform to take adva...Starting at €8.20
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Bharti Airtel's Airtel Zero: Violation of Net Neutrality
Susmi Routray; Boishampayan Chatterjee; Gunjan MalhotraCase IVEY-9B15M091-EStrategyIn April 2015, Bharti Airtel — India’s largest telecom provider and a leading global telecommunications company — launched Airtel Zero, an open marketing platform that would allow Airtel customers to access mobile applications with zero data charges. Application developers would pay Airtel to join the platform, but would in turn attract more users to their products. Immediately after its launch, Airtel Zero was subjected to severe criticism on th...Starting at €8.20
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Information System Strategy at Neelkanth Drugs
Susmi Routray; Rajendra Nargundkar; Shweta Saini; Reema SaxenaCase IVEY-9B14E014-EInformation Technologies, StrategyNeelkanth Drugs Pvt. Ltd. (NDPL), one of the leading pharmaceutical distributors in Delhi, was making plans for further expansion, and the dynamic nature of the business was leading this small- and medium-sized enterprise towards implementing an enterprise resource planning (ERP) system. The company’s head of information technology had prepared a complete report on the various ERP solutions available for NDPL and presented it to the chief executi...Starting at €8.20
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Grofers: Re-Energizing Kirana Stores through M-Commerce
Reema Khurana; Susmi RoutrayCase IVEY-9B16M120-EStrategyIn 2014, the food and grocery industry in India experienced a surge in the online grocery market. Before that time, existing e-business players had largely avoided the online grocery market because of its complex logistics requirements and issues related to last-mile delivery, or reaching customers in remote areas. The rise of online grocery businesses raised concerns for brick-and-mortar stores, especially local kirana stores (corner stores), ab...Starting at €8.20
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Go Mobile: The Phirbol Franchise
Lal, Rajiv; Kindred, NatalieCase HBS-510020-EMarketingTo grow Phirbol, a telecom retail franchise chain in Delhi, India's underdeveloped markets, its founders were exploring ways to offer more value to the franchisees. In mid-2009, the Phirbol franchise was comprised of some 150 franchisees that had converted their small "mom-and-pop" shops into Phirbol-branded stores. Entrepreneurs Meghna Modi and Glenn Wong had launched the franchise in 2007, two years after they founded Go Mobile, a company-owned...Starting at €8.20
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PepsiCo India: Performance with Purpose
Kanter, Rosabeth Moss; Khurana, Rakesh; Lal, Rajiv; Kindred, NatalieCase HBS-512041-ETo maximize their effectiveness, color cases should be printed in color. In 2010, PepsiCo India's management is working to translate PepsiCo's new mission, "Performance with Purpose," into practice in the India market. The mission calls for continued financial performance and market leadership, as well as greater emphasis on healthy products, natural resource management, and employee empowerment. PepsiCo India and other regional PepsiCo business ...Starting at €8.20