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Flipkart's App-only Strategy: A Game Changer
Susmi Routray; Reema KhuranaCase IVEY-9B15M111-EStrategyBy the summer of 2015, Flipkart Online Services Pvt. Ltd. of Bangalore, India, had become a significant player in the Indian e-commerce industry. The company started its online operations with an inventory model, focusing on books, but expanded to a marketplace model with music, movies and mobile phones. Its fashion retail portal Myntra, acquired in 2014, closed its website operations on May 1, 2015, and moved to an app-only platform to take adva...Starting at €8.20
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Bharti Airtel's Airtel Zero: Violation of Net Neutrality
Susmi Routray; Boishampayan Chatterjee; Gunjan MalhotraCase IVEY-9B15M091-EStrategyIn April 2015, Bharti Airtel — India’s largest telecom provider and a leading global telecommunications company — launched Airtel Zero, an open marketing platform that would allow Airtel customers to access mobile applications with zero data charges. Application developers would pay Airtel to join the platform, but would in turn attract more users to their products. Immediately after its launch, Airtel Zero was subjected to severe criticism on th...Starting at €8.20
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Information System Strategy at Neelkanth Drugs
Susmi Routray; Rajendra Nargundkar; Shweta Saini; Reema SaxenaCase IVEY-9B14E014-EInformation Technologies, StrategyNeelkanth Drugs Pvt. Ltd. (NDPL), one of the leading pharmaceutical distributors in Delhi, was making plans for further expansion, and the dynamic nature of the business was leading this small- and medium-sized enterprise towards implementing an enterprise resource planning (ERP) system. The company’s head of information technology had prepared a complete report on the various ERP solutions available for NDPL and presented it to the chief executi...Starting at €8.20
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Kaweyan: Female Entrepreneurship and the Past and Future of Afghanistan
Jones, Geoffrey G.; Lemmon, Gayle TzemachCase HBS-811023-EEntrepreneurshipExplores the challenges of female entrepreneurship in Afghanistan through the case of Kemeli Sediqi, who built a business under the Taliban, and founded a consultancy in 2004. The case positions Sediqi's experiences against the background of Afghanistan's turbulent history, with a focus on the contested role of women in Afghani society.Starting at €8.20
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Kaweyan: Female Entrepreneurship and the Past and Future of Afghanistan (B)
Jones, Geoffrey G.; Lemmon, Gayle TzemachCase HBS-316070-EEntrepreneurshipThis B case takes up the story of the Afghan female entrepreneur Kamila Sidiqi between 2009 and 2015. The case opens with U.S. Secretary of State John Kerry praising her achievements at a State Department dinner in March 2015 for the newly elected President of Afghanistan, Ashraf Ghani. It describes the growth of her Kaweyan firm, which diversified into dried fruit processing and a cab service, against a background of some economic and social pro...Starting at €5.74
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Grofers: Re-Energizing Kirana Stores through M-Commerce
Reema Khurana; Susmi RoutrayCase IVEY-9B16M120-EStrategyIn 2014, the food and grocery industry in India experienced a surge in the online grocery market. Before that time, existing e-business players had largely avoided the online grocery market because of its complex logistics requirements and issues related to last-mile delivery, or reaching customers in remote areas. The rise of online grocery businesses raised concerns for brick-and-mortar stores, especially local kirana stores (corner stores), ab...Starting at €8.20