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Kreative Works: Extending the Boundaries
Tuhin Sengupta; Priyavrat Sanyal; Vishal KakkarCase IVEY-9B16M210-EEntrepreneurship, StrategyIn April 2016, the owner of Kreative Works, a small-scale furniture manufacturer in Lucknow, Uttar Pradesh, India, decided to expand his company’s product line in response to increased market competition and a shift in consumers’ buying patterns and preferences. The intent was to extend the company’s market reach from its traditional target of educational institutes and offices to a consumer market by marketing a premium lounge chair and a family...Starting at €8.20
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CropIn Technology Solutions: Farm Management through Digitization
Tuhin Sengupta; Arunava GhoshCase IVEY-9B18E018-EInformation TechnologiesCropIn Technology Solutions (CropIn) of Bangalore, India, provided agricultural solutions to business-to-business clients that required a “smart” approach in solving issues related to farm productivity. In July 2015, the chief operating officer (COO) of CStarting at €8.20
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Man Jit Singh at Sony Entertainment Television (B)
Hill, Linda A.; Wigen, Allison J.; Teppert, Dana M.Case HBS-414052-ELeadership and People ManagementSupplement to (A) case: Explores the role of CEO Man Jit Singh and his senior management committee in leading Multi Screen Media Pvt. Ltd. (formerly SET Pvt. Ltd.), a leading television broadcaster in India. Describes Singh's decision to evaluate employees based on values as well as performance, and the management committee's response. Allows for discussion of: 1) the impact of leadership style on team culture, performance, and effectiveness; 2) ...Starting at €5.74
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Man Jit Singh at Sony Entertainment Television (A)
Hill, Linda A.; Teppert, Dana M.; Wigen, Allison J.Case HBS-414028-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Explores the role of CEO Man Jit Singh and his senior management committee in leading Multi Screen Media Pvt. Ltd. (formerly SET Pvt. Ltd.), a leading television broadcaster in India. Describes Singh's decision to evaluate employees based on values as well as performance, and the management committee's response. Allows for discussion of: 1) the impact of leadership style on ...Starting at €8.20