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Kreative Works: Extending the Boundaries
Tuhin Sengupta; Priyavrat Sanyal; Vishal KakkarCase IVEY-9B16M210-EEntrepreneurship, StrategyIn April 2016, the owner of Kreative Works, a small-scale furniture manufacturer in Lucknow, Uttar Pradesh, India, decided to expand his company’s product line in response to increased market competition and a shift in consumers’ buying patterns and preferences. The intent was to extend the company’s market reach from its traditional target of educational institutes and offices to a consumer market by marketing a premium lounge chair and a family...Starting at €8.20
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CropIn Technology Solutions: Farm Management through Digitization
Tuhin Sengupta; Arunava GhoshCase IVEY-9B18E018-EInformation TechnologiesCropIn Technology Solutions (CropIn) of Bangalore, India, provided agricultural solutions to business-to-business clients that required a “smart” approach in solving issues related to farm productivity. In July 2015, the chief operating officer (COO) of CStarting at €8.20