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"Little Cool," Big Opportunity (Spanish version)
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-617S12StrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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chotuKool: "Little Cool," Big Opportunity
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-616020-EStrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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The Story of Jai Jaikumar (B) (Spanish version)
Bowen, H. Kent; Squire, Richard; Vickers-Willis, Sarah; Wilson, HarryCase HBS-613S02Business Ethics and Corporate Social ResponsibilityHow did you get this far in life, and what does this mean, if anything, for your duties to others?Starting at €5.74
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The Story of Jai Jaikumar (A) (Spanish version)
Bowen, H. Kent; Squire, Richard; Vickers-Willis, Sarah; Wilson, HarryCase HBS-613S01Business Ethics and Corporate Social ResponsibilityWhat is the relationship between good fortune, professional success, and a moral obligation to other people? Jai Jaikumar, who as a youth was saved by a shepherd woman after a tragic mountaineering accident in the Himalayas, and who later rose to the top of his professional domain, believed that good fortune, success, and obligation were necessarily and inescapably connected. This case recounts the extraordinary true story of Jai's mountain fall ...Starting at €8.20