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Paper Boat Beverage: Branding Delightful Nostalgia
Saju B.; Hari Krishnan K.; Joseph Jeya Anand S.Case IVEY-9B16A022-EEntrepreneurship, Marketing, StrategyHector Beverages reinvented the ethnic drinks category in the Indian market with its beverage brand Paper Boat. The brand had been successful since its launch in 2013, posting triple-digit growth in 2015. By the end of December 2015, Hector Beverages’ future seemed to be heavily dependent upon Paper Boat. With Paper Boat constituting 90 per cent of the company’s total sales, 2016 would be a critical year for Hector Beverages. Should the company a...Starting at €8.20
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OYO Rooms: Another Unicorn in the Making
Saju B.; Hari Krishnan K.; Joseph Jeya Anand S.Case IVEY-9B16M153-EEntrepreneurship, StrategyOYO Rooms had been growing exponentially since its inception in 2013. By January 2016, it had registered 1 million check-ins and was set to become India’s largest budget hotel chain. The venture's unique business model helped it to offer effective solutions for the difficulties that were faced by customers seeking budget hotel accommodation in India. OYO Rooms' potential for rapid growth made it a candidate for even greater expansion in the globa...Starting at €8.20
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Krishna Textiles: Survival Strategy for a Wholesale Business
Sakhhi ChhabraCase IVEY-9B20A069-EEntrepreneurship, Marketing, StrategyKamal Kapoor, a cotton shirting fabric wholesaler based in Delhi, India, was unable to decide whether or not to continue his business. Retailers had been procrastinating regarding their outstanding payments and international suppliers offering exclusive gStarting at €8.20
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Olacabs: Riding on a High
Saju B.; Hari Krishnan K.; Joseph Jeya Anand S.Case IVEY-9B15M067-EEntrepreneurship, StrategyOla Cabs, a pioneer in the taxicab aggregation business in India, was confronting several issues that were posing serious challenges to the company. The government had temporarily banned cab services offered by aggregators due to an incident involving an assault on a female passenger. Subsequently, new regulations were put in place to protect passenger safety, which stipulated that cab aggregators must obtain a licence under the radio taxi catego...Starting at €8.20
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JMD Oils: Deciding on a Growth Strategy
Sakhhi Chhabra; Jaydeep MukherjeeCase IVEY-9B15M055-EEntrepreneurship, StrategyThe director of JMD Oils, an edible oils firm, is considering the strategic options to drive his company to the next level of sales and profitability. The business has been showing a steady performance, but he feels that it could improve substantially. To increase profits, the director could increase sales volumes or increase gross margins. An increase in volume could be achieved by increasing the geographical footprint, which would require setti...Starting at €8.20