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Electrolux AB: Managing Innovation
Jean-Louis Schaan; Ramasastry ChandrasekharCase IVEY-9B14M119-EStrategyThe world’s second largest home appliances company has introduced a change in its global organization structure. Electrolux AB has consolidated its research and development, marketing and design functions at the top to form what is known as the “Innovation Triangle.” This change is in tune with the pursuit of innovation as a source of differentiation in a competitive industry. The concept has been tested in Electrolux Brazil for four years before...Starting at €8.20
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What3words: Positioning the Company for Growth
J. Robert Mitchell; Ramasastry ChandrasekharCase IVEY-9B18M051-EEntrepreneurship, StrategyIn mid-2015, the founders of what3words, a technology start-up in London, England, were eager to position their company for growth. After having financed their two-year entrepreneurial journey with the help of angel investors, they were preparing to meet with a strategic investor to finance the next level of growth. The strategic investor needed to know that the founders had a clear path to profitability and a strategy for continued growth in ord...Starting at €8.20