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The Rise of JTBC
Barnett, William P.; Rhee, Mooweon; Shin, DongyoubCase SGSB-SM317-EStrategyJTBC, which began operations in 2011, provided press coverage, drama shows, and entertainment programs. Within a relatively brief period, the company had gained the position of Korea’s most trusted press outlet, and played a pivotal role in reporting key information related to the controversial case of President Park Geun-hye and her advisor - information that ultimately led to the president’s impeachment in March 2017. The case study details the...Starting at €8.20
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Lenhage AG: Ethical Dilemma
Daniel Galindau; Won-Yong OhCase IVEY-9B14M037-EStrategyIn 2012, the general manager at the Seoul location of a European manufacturing company faces an ethical dilemma involving bribery and “facilitation” payments. A key decision maker in a local construction company’s purchasing department has asked for a “facilitation” payment as a necessary condition for securing an order. If the expatriate manager decides to pay the money, he will secure an order that will lift his company to a new level of succes...Starting at €8.20
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LifeNet International's Transformation of African Healthcare via Social Franchising
Ilan Alon; Raul CarrilCase IVEY-9B14M131-EEntrepreneurship, StrategyLifeNet International was a social conversion franchise concept aiming to provide basic, quality and sustainable healthcare to poor and underserved populations in sub-Saharan Africa. The founder and president had relied on the assistance of others to help bring about his idea of affordable healthcare. In 2012, the executive director for LifeNet International’s operations in Burundi, began focussing on developing the company in Burundi. She was ex...Starting at €8.20
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Cconma.com in South Korea: An Innovative E-Commerce Platform
Jin-Su Kang; Stephen DowningCase IVEY-9B15M020-EEntrepreneurship, StrategyIn August 2012, the chief executive officer of Cconma.con, an online shopping mall based in Chung-Ju, South Korea, is considering his company’s future. The company has grown substantially since it was founded in 2005 and is now preparing to further expand into Hong Kong, China or to a second location in the United States. The company’s vision, rooted in an ethic of corporate social responsibility, is to build a happy and healthy community, includ...Starting at €8.20
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Acquisition and Restructuring of Kia Motors by Hyundai Motors
Seungwha (Andy) Chung; Sunju ParkCase IVEY-9B09M015-EStrategyIn recent years, greater competition and diminished profits, due to domestic and global oversupplies as well as higher development costs, have led the automobile industry to engage in domestic and international mergers and strategic collaboration. This case examines one of the largest mergers and acquisitions (M&As) in the Korean automobile market in recent years: the acquisition of Kia Motors (Kia) by Hyundai Motors (Hyundai). The case describes...Starting at €8.20
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SMR: United against a Global Media Giant
Sanghyeak Yoon; Hyungjin Kim; Young-Gul KimCase IVEY-9B18M090-EEntrepreneurship, StrategyIn 2014, recognizing that their leadership in the online media market was weakening, eight Korean television broadcasters severed their ties with YouTube and formed Smart Media Representative Co. Ltd. (SMR), an alliance to collectively distribute online television content and advertising on behalf of the broadcasters. SMR changed the nature of the online video market in Korea. The rights to advertising sales, programming, and distribution that we...Starting at €8.20
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Korean Air: The Nut Rage Incident
Thompson S.H. Teo; Mei Jie ZhaoCase IVEY-9B15D017-EService and Operations Management, StrategyIn December 2014, after receiving poor service on a flight, a senior vice president at Korean Air lashed out at the flight attendants and delayed the flight’s departure until the chief attendant was returned to the gate. Following a tepid apology from her father, Korean Air’s chief executive officer, her actions drew a public backlash because they exposed the sense of entitlement prevalent among rich family conglomerates in South Korea. How shoul...Starting at €8.20
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Banco de la Gente Emprendedora, BANGENTE C.A.
Villanueva González, Andrés; Villanueva, Priscila; Cátedra René Morales Carazo de Emprendimiento; Schill, RyanCase INCAE-31260_SFinanceBANGENTE fue un proyecto para desarrollar un nuevo banco para apoyar el éxito económico de los pequeños empresarios de Venezuela, ofreciendo créditos y otros servicios financieros para personas que trabajas en al economía informal y no tienen acceso a servicios financieros.Starting at €8.20
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Chocolate Artesanal Venezolano: Emprendimiento en Tiempos de Crisis
Fernández Melo, Juan Pablo; Cátedra René Morales Carazo de Emprendimiento; Schill, RyanCase INCAE-31264_SEntrepreneurshipPara 2018, en Venezuela había surgido un grupo de emprendimientos dedicados a la chocolatería artesanal, los cuales nacieron como alternativa para sortear la profunda crisis económica que aquejaba al país sudamericano desde 2014. Mantuano Chocolate, uno de estos emprendimientos, se encontraba en planes de expansión fuera de Venezuela y Giovanni Conversi, fundador de la empresa, reflexionaba sobre el éxito de su modelo de negocios basado en innova...Starting at €8.20
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+58Cacao: Emprendedoras Apasionadas por el Chocolate Artesanal Venezolano
Fernández Melo, Juan Pablo; Vellojín Helíaz, Marcela; Cátedra.René Morales Carazo de EmprendimientoCase INCAE-31276_SEntrepreneurshipLas hermanas Adriana y Teresa Pino se asocian con la diseñadora gráfica Sandra Boesi para crear en 2015 un emprendimiento llamado +58Cacao, en el cual elaboran barras de chocolate con cacao venezolano. La difícil situación económica de Venezuela ocurrida a partir de 2014 les lleva a buscar alternativas laborales que les brinden ingresos adicionales a sus profesiones cotidianas. La creación de este emprendimiento no es tarea fácil, tomando en cuen...Starting at €8.20