Default Category
-
Launching Telmore (A)
Casadesus-Masanell, Ramon; Fernandez, Celso; Jobke, MoritzCase HBS-708414-EStrategyTo maximize their effectiveness, color cases should be printed in color. Includes color exhibits. When the Danish mobile phone service provider Telmore entered the market in October 2000, few people took notice. Its business model was not perceived as particularly aggressive or threatening to the industry. Less than three years later, Telmore's creative adaptation of the well-known, no-frills model of the airline industry had taken the Danish mar...Starting at €8.20
-
Copenhagen School of Entrepreneurship: Business Incubation in the Danish Context
Robert D. Austin; Dana Minbaeva; Demetra DimokopoulosCase IVEY-9B17M116-EEntrepreneurship, StrategyIn 2015, the Copenhagen School of Entrepreneurship (CSE), the largest business incubator in Denmark, was admitting 100–125 new start-ups each year and attracting external funding of US$33 million from both public and private sources—all with an annual budget of US$435,000, funded exclusively by the Copenhagen Business School. Like most business incubators, CSE worked to provide entrepreneurs with training, mentorship, and investors, and to enhanc...Starting at €8.20
-
Tokyo Jane
Robert D. Austin; Dana Minbaeva; Simon SchaferCase IVEY-9B14M085-EEntrepreneurship, StrategyTokyo Jane is an accessible fashion jewelry company that makes and markets its products as “luxury for less” by designing, importing and selling fashion jewelry pieces that look luxurious but cost only a fraction of the high-priced items that inspired them. Finished products are air-shipped to company headquarters in Copenhagen, Denmark from factories in China, stocked in the head office and delivered to 400 retail partners —small fashion boutiqu...Starting at €8.20
-
A. P. Moller-Maersk: Enabling Strategic Business Transformation
Robert D. Austin; Dana MinbaevaCase IVEY-W27857-ELeadership and People Management, StrategyA.P. Moller-Maersk (MAERSK), an integrated container logistics company based in Copenhagen, Denmark, has been on a decade long strategic transformation journey that was accelerated by the COVID-19 pandemic. MAERSK’s ambitious strategic business transformation converted the organization from an unwieldy family-owned conglomerate to an integrated container and logistics company. This massive shift required new organizational capabilities, new leade...Starting at €8.20