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Gold Crest Hotel: Filling Room Vacancies
Nicole R.D. Haggerty; Mackenzie Schmidt; Matt Bradley; Glen Thomson-Bullock; John Paul BelmonteCase IVEY-9B18A028-EMarketing, StrategyIn 2015, the general manager of the Gold Crest Hotel (Gold Crest) in Mwanza, Tanzania, had only three days to present a compelling marketing strategy for the hotel at the executive board meeting. Though the hotel had recently experienced revenue growth from its conference room bookings, management wanted to increase average yearly hotel occupancy. A new marketing strategy had to include a target consumer segment, a marketing plan, and options tha...Starting at €8.20
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Surviving Venezuela's Hyperinflation: Automercados Plaza's
Cavallo, Alberto F.; Cal, Mariana; Larangeira, CarlaCase HBS-721014-EEconomicsUnder the rule of presidents Hugo Chavez and Nicolas Maduro, Venezuela experienced one of the worst economic and political meltdowns in modern history, culminating with a massive hyperinflation. Remarkably, during this dramatic times Automercados Plaza's had grown to become one of the most successful supermarket retailers in the country. Its management team had faced all kinds of challenges, including price indexation, price controls, scarcity an...Starting at €8.20