HBSP (USA)
-
The LEGO Group: Envisioning Risks in Asia (A) (Portuguese version)
Mikes, Anette; Hamel, DominiqueCase HBS-123P02Accounting and ControlOn January 1, 2012, the LEGO Group announced a major new initiative to enhance its market penetration in Asia. Later in the year, a cross-functional group of senior managers gathered at company headquarters to discuss the status of the Asian initiative and the risks associated with it. The aim of the meeting was to outline four scenarios for the future that could help managers assess what key success factors and actions were required for coping w...Starting at €8.20