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Repositioning Royco Minute Soup: Evaluating a Word-of-Mouth Campaign
Collection: IESE (España)Ref.: M-1320-EPublished: Oct 15, 2014Reviewed: Mar 26, 2015Format: PDFPages: 20Language: English - Case
Faber-Castell
Collection: HBSP (USA)Ref.: HBS-417010-EPublished: Dec 9, 2016Reviewed: Dec 4, 2017Format: PDFPages: 18Language: English - Case
The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation
Collection: HBSP (USA)Ref.: HBS-716060-EPublished: Jun 30, 2016Reviewed: Dec 8, 2017Format: PDFPages: 28Language: English - Case
El reposicionamiento de Royco Minute Soup: evaluacion de una campaña boca a boca
Collection: IESE (España)Ref.: M-1320Published: Oct 15, 2014Reviewed: Mar 26, 2015Format: PDFPages: 19Language: Spanish