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Electrolux AB: Managing Innovation
Jean-Louis Schaan; Ramasastry ChandrasekharCase IVEY-9B14M119-EStrategyThe world’s second largest home appliances company has introduced a change in its global organization structure. Electrolux AB has consolidated its research and development, marketing and design functions at the top to form what is known as the “Innovation Triangle.” This change is in tune with the pursuit of innovation as a source of differentiation in a competitive industry. The concept has been tested in Electrolux Brazil for four years before...Starting at €8.20