IESE (España)
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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Bruxelles Services Linguistiques (BSL)
Soler, Edi; Peñalva, FernandoCase C-811Accounting and ControlBruxelles Services Linguistiques (BSL)" presenta la situación de una de las mayores empresas del sector de la traducción a nivel mundial, ubicada en Bélgica. Una pronunciada caída en las ventas y rentabilidad de BSL, en un periodo en que la facturación del sector había crecido, junto con el aparente aumento en los servicios adicionales que conlleva el proceso de traducción hacen que la empresa decida replantearse el sistema de costes y proponer u...Starting at €8.20
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Amy's Buyout: Entrepreneurship Through Acquisition (B)
;Case E-232-ECorporate Governance, Entrepreneurship, StrategyAmy Verschuere decides to further pursue the SW Bedding proposition. She spends time at the company carrying out due diligence as well as researching the bed manufacturing industry. At the end of a few weeks, she has a detailed report that helps her decide whether she should make an offer for SW Bedding, and, if so, how much she should value the company. Case B details the report and raises questions on how Amy should proceed.Starting at €5.74
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Weizmann Institute - creando el futuro de la ciencia (A)
Pujol, Laia; Alvarez de Mon, Santiago; Davila, AntonioCase E-156Entrepreneurship, Innovation and Change, Leadership and People ManagementDesde su fundación en 1934 el Instituto Weizmann se ha revelado como uno de los centros de investigación más prestigiosos del mundo. Su campus a 40km de Tel Aviv es un marco idóneo para que el genio y creatividad humanos luzcan todo su potencial. Desde el punto de vista de la gestión de empresas, ¿cuál son algunas de las claves de su cultura corporativa? ¿Dónde radica el secreto de su excelencia? 1-Talento: rastreando el mundo en búsqueda de cabe...Starting at €8.20
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Weizmann Institute - Creating the Future of Science (A)
Pujol, Laia; Alvarez de Mon, Santiago; Davila, AntonioCase E-156-EEntrepreneurship, Innovation and Change, Leadership and People ManagementSince its founding in 1934, the Weizmann Institute has stood out as one of the world's leading research centers. Its campus, 40 km from Tel Aviv, is an ideal environment for human creative genius to shine at its full potential. From the business management standpoint, what are some of the keys to its corporate culture? Where lies the secret behind its excellence? 1) Talent: Scouring the world in search of powerful minds hungry for knowledge. 2) T...Starting at €8.20
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Weizmann Institute - creando el futuro de la ciencia (B)
Pujol, Laia; Alvarez de Mon, Santiago; Davila, AntonioCase E-157Entrepreneurship, Innovation and Change, Leadership and People ManagementDesde su fundación en 1934 el Instituto Weizmann se ha revelado como uno de los centros de investigación más prestigiosos del mundo. Su campus a 40 km de Tel Aviv es un marco idóneo para que el genio y creatividad humanos luzcan todo su potencial. Desde el punto de vista de la gestión de empresas, ¿cuál son algunas de las claves de su cultura corporativa? ¿Dónde radica el secreto de su excelencia? 1-Talento: rastreando el mundo en búsqueda de cab...Starting at €5.74
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Haifolk 2012 Music Festival
de Santiago, RafaelCase AD-332-EDecision Analysis, Service and Operations ManagementThe case describes the development of a company in Haifa, Israel, whose activity consists of organizing music concerts. Born as a small enterprise, it grew rapidly in just a few years. It now faces the challenge of streamlining the process of creating the concert lineup, taking into account the bands' popularity, venue capacity and so on.Starting at €8.20
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HIFU TAOC: Investing in Tech Projects: Introduction to Project Valuation
Antón, Miguel; Giné, Mireia; Eufinger, Christian; Sacchetto, StefanoCase F-996-EFinanceThe case delves into the strategic decision-making process at Tel Aviv Oncology Center (TAOC) under the leadership of its new Managing Director, Dr. Lia Abrams. With a vision to establish TAOC as a regional reference center, Dr. Abrams evaluates the adoption of High-Intensity Focused Ultrasound (HIFU) technology, a non-invasive treatment for tumors in hard-to-operate areas. The case discusses the potential financial benefits of this investment, i...Starting at €8.20
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Amy's Buyout: Entrepreneurship Through Acquisition (C)
;Case E-233-ECorporate Governance, Entrepreneurship, StrategyAmy Verschuere begins the price negotiation process with the vendor. However, she soon reaches a dead end. In an attempt to open up the dialogue she suggests that she takes on a management role in the company. A gradual transition plan is agreed between Amy and the vendor. Results for 2019, however, indicate a large loss. The case C raises questions about how Amy and Peter should proceed.Starting at €5.74
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Amy's Buyout: Entrepreneurship Through Acquisition (A)
;Case E-228-ECorporate Governance, Entrepreneurship, StrategyThe case describes a truth-based story about a successful corporate manager who is mulling over the idea of buying her own small business in order to fulfill her sleeping entrepreneurial ambitions. The case consists of three parts that present different phases and dilemmas in the entrepreneurial buyout process: - In Part A, Amy has identified two interesting target companies, WillTools and SW Bedding. She must decide whether to invest more time a...Starting at €8.20