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Infibeam Internet Retailing
Piyush Kumar Sinha; Barbara L. Marcolin; Varsha Verma; Nupur GuptaCase IVEY-9B12M094-EEntrepreneurship, StrategyThis case focuses on Infibeam, a small, new e-commerce company in India, as an illustration of innovative B2B contractual agreements that enabled it to acquire a significant customer base at a very low cost. However, it must now develop innovative strategies for marketing communication, customer value proposition and a new IT e-commerce rural platform in order to achieve its required growth estimates and raise capital for a new project in coopera...Starting at €8.20
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EnterAll InfoSec Solutions: Growing an Ethical Hacking Business
Varsha Verma; Atul Arun Pathak; Dharma Raju Bathini; Arun PereiraCase IVEY-9B14M152-EEntrepreneurship, StrategyAn ethical hacker had recently started his entrepreneurial venture, EnterAll InfoSec Solutions. A technologist who believed that “ethical hacking” had huge market potential, he and his partner were searching for a business model that would address the information security needs of corporate clients, public sector undertakings (PSUs) and government institutions. Ethical hacking was a specialized and relatively nascent field, and the entrepreneur f...Starting at €8.20
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Forbes Technosys Limited (B): Bill Payment Kiosk Business
Davinder Singh; Anuj SahuCase IVEY-9B16M222-EStrategyIn May 2010, Forbes Technosys Limited (FTL) was not doing well. After more than a year, the company’s bill payment kiosk business was losing money and no longer seemed viable. The time had come to re-evaluate all aspects of this business line and make decisions regarding FTL’s future course of action. Accordingly, FTL’s chief executive officer proposed an idea regarding prepaid mobile recharges using the existing bill payment kiosks, along with a...Starting at €5.74
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Forbes Technosys Limited (A): Bill Payment Kiosk Business
Davinder Singh; Anuj SahuCase IVEY-9B16M221-EEntrepreneurship, StrategyIn May 2010, Forbes Technosys Limited (FTL) was not doing well. After more than a year, the company’s bill payment kiosk business was losing money and no longer seemed viable. The time had come to re-evaluate all aspects of this business line and make decisions regarding FTL’s future course of action. Accordingly, FTL’s chief executive officer proposed an idea regarding prepaid mobile recharges using the existing bill payment kiosks, along with a...Starting at €8.20