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Naked Retreats: Evolution of a Brand
Huimin Tan; Xin (Shane) Wang; Fang Wan; Daiwei WuCase IVEY-9B18A059-EEntrepreneurship, Marketing, StrategyNaked Retreats, a hotel management company that adhered to a localized brand positioning strategy, made its debut in the Chinese hotel market in 2007. To allow customers to experience the restorative effects of closeness to nature, it launched Naked Stables, the first resort in China to have obtained a Leadership in Environmental Energy Design (LEED) Platinum certification. The founder of Naked Retreats, Grant Horsfield, was a South African who f...Starting at €8.20
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SOHO China: Design, Development, and Social Harmony
Segel, Arthur I; Khaire, MuktiCase HBS-213025-EFinanceTo maximize their effectiveness, color cases should be printed in color. Founded in 1995 by Zhang Xin and her husband Mr. Pan Shiyi, SOHO China has developed into a world-class real estate development firm that has consistently delivered high-quality projects known for their cutting-edge designs and investment potential. Despite the tremendous success of the firm, Zhang Xin still looks at the future with great uncertainty. Average residential pri...Starting at €8.20
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Beijing Dream
Segel, Arthur I; Lee, Voon Siang; Tian, Jialei; Wang, Ying LauraCase HBS-208015-EFinanceThe purchase of a single-family home is generally the major investment for most young couples in China. Shows in detail the process that a young couple goes through in late April 2007 to find, finance, and close on an apartment in Beijing within what they believe to be their financial capabilities. Takes place in the context of the rapidly developing Chinese real estate market and introduces issues concerning the search and property acquisition t...Starting at €8.20
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Domaines Barons de Rothschild (Lafite): Plus ca change...
Goldberg, Ray A.; Segel, Arthur I; Ofek, Elie; Knoop, Carin-IsabelCase HBS-913402-EFor centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs,and reaches out to new areas such as China and begins to take a more active interest in the world's number one market- the United States.Starting at €8.20
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Corporate Avenue
Segel, Arthur I; Shih-ta Chen, Michael; Lau, DawnCase HBS-812056-EIt is the August, 2011 and Shanghai and China are in a real estate bubble. But the office leasing market seems to be still healthy. Camille Ping has a 2000 square meter tenant prospect, Advanced Furniture Systems, to move into Corporate Avenue, a new 67,000 square meter first class office building which is part of the Shui On Land Taipingqiao development in Puxi. The landlord and the tenant have agreed upon a letter of intent and Camille, also kn...Starting at €8.20