IESE (España)
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Microsoft United Kingdom: the major accounts program (Portuguese Version, Brazil)
Cintora M. A.; Folle, Carlos; Vila, VictorianoCase M-1181-PBMarketingTwo years after the implementation of the large accounts program in Microsoft Spain, some fine adjustments are being considered as a consequence of the changes in customer demand, as well as the change in some of the competitive elements, mainly the evolution of technology and the movements of competitors.Microsoft Spain is studying the possibility of modifying some of the operational aspects of the large accounts program.Starting at €8.20
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Microsoft España: el programa de grandes cuentas
Cintora M. A.; Folle, Carlos; Vila, VictorianoCase M-1181MarketingDos años después de la implementación del programa de grandes cuentas en Microsoft España, se plantean algunos ajustes finos en la misma como consecuencia de los cambios en la demanda de los clientes, así como el cambio producido en algunos de los elementos competitivos, fundamentalmente la evolución de la tecnología y los movimientos de los competidores. Microsoft España estudia la posibilidad de modificar algunos de los aspectos operativos del ...Starting at €8.20
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Hospital Sant Joan de Deu: de un hospital de beneficencia a un hospital de referencia (B)
Ribera, Anna; Ribera, JaumeCase P-1157Innovation and Change, Service and Operations Management, StrategyEste documento es la continuación del caso del mismo título (A). En el caso B se presenta la situación dos años después, con un resumen de lo conseguido y la discusión de los próximos pasos.Starting at €5.74
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Hospital Sant Joan de Déu: de un hospital de beneficencia a un hospital de referencia (A)
Ribera, Anna; Ribera, JaumeCase P-1156Innovation and Change, Service and Operations ManagementA principios de 2012, el Hospital Sant Joan de Déu de Barcelona se planteó cómo actualizar su plan estratégico para hacer frente a una situación de crisis -con una reducción de la demanda y de los presupuestos públicos- y garantizar la supervivencia del centro sin que esto conllevara la pérdida de los avances conseguidos durante los últimos años.Starting at €8.20
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Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (B)
Ribera, Anna; Ribera, JaumeCase P-1157-EInnovation and Change, Service and Operations Management, StrategyThis document is the continuation of case A of the same title. Case B sets out the situation two years later, with a summary of what has been achieved and a discussion of the next steps.Starting at €5.74
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Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (A)
Ribera, Anna; Ribera, JaumeCase P-1156-EInnovation and Change, Service and Operations ManagementIn early 2012, Barcelona's Hospital Sant Joan de Déu was considering how to update its strategic plan in order to deal with a crisis situation - with a reduction in both demand and public budgets - and to guarantee the center's survival, without this involving the loss of the advances achieved in previous years.Starting at €8.20
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Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (B) (Portuguese version, Portugal)
Ribera, Anna; Ribera, JaumeCase P-1157-PPInnovation and Change, Service and Operations Management, StrategyThis document is the continuation of case A of the same title. Case B sets out the situation two years later, with a summary of what has been achieved and a discussion of the next steps.Starting at €5.74
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Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (A) (Portuguese version, Portugal)
Ribera, Anna; Ribera, JaumeCase P-1156-PPInnovation and Change, Service and Operations ManagementIn early 2012, Barcelona's Hospital Sant Joan de Déu was considering how to update its strategic plan in order to deal with a crisis situation - with a reduction in both demand and public budgets - and to guarantee the center's survival, without this involving the loss of the advances achieved in previous years.Starting at €8.20