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Tecnosol 2016
Cifuentes, Martha Sofía; Pérez Pineda, FelipeCase INCAE-12525-EStrategyThis case presents Tecnosol, a firm dedicated to the sale and installation of solar panels for both the rural and urban markets. The firm had begun in Nicaragua in 1998 and by 2016 had expanded to three other countries in Central America. Its inclusive business model catered especially to the rural and remote communities with no access to electricity. The company was facing challenges related to financing and updating its expansion strategy in or...Starting at €8.20
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Efytaxi: "Una Carrera Inesperada"
Ocampo Bonilla, Edwin; Vellojín Helíaz, Andrea; Vellojín Helíaz, Marcela; Cátedra.René Morales Carazo de EmprendimientoCase INCAE-31279_SEntrepreneurshipCon el deseo de emprender, Juan Bernardo Toro y Mario Lacayo se unieron para ofrecer en Nicaragua, una nueva alternativa de transporte selectivo, por medio de una aplicación para usar en teléfonos inteligentes. Por más de un año, Toro y Lacayo trabajaronStarting at €8.20
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Haboydem: A Social Enterprise in the Holy Land
Mark S. SchwartzCase IVEY-9B20M121-EEntrepreneurship, StrategyHaboydem was a second hand clothing store in Jerusalem that operated as a social enterprise by hiring and training individuals who were living with mental illness. The two store locations had successfully trained workers, and 70 per cent were able to findStarting at €8.20
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Zebra Medical Vision (Spanish version)
Greenstein, Shane; Gulick, SarahCase HBS-620S05EntrepreneurshipWhat should they do next at Zebra? Should they work on the accuracy of the already-developed algorithms, or continue to develop many new tools? If they chose to develop new products, which applications should they address? And how should they go to market?Starting at €8.20
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LifeNet International's Transformation of African Healthcare via Social Franchising
Ilan Alon; Raul CarrilCase IVEY-9B14M131-EEntrepreneurship, StrategyLifeNet International was a social conversion franchise concept aiming to provide basic, quality and sustainable healthcare to poor and underserved populations in sub-Saharan Africa. The founder and president had relied on the assistance of others to help bring about his idea of affordable healthcare. In 2012, the executive director for LifeNet International’s operations in Burundi, began focussing on developing the company in Burundi. She was ex...Starting at €8.20
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Brand Israel: Marketing in Crisis
Ilan Alon; Rommey Hassman; Meredith Lohwasser; Jennifer DugoshCase IVEY-9B13A016-EMarketing, StrategyIsrael had experienced great change since its founding in 1948 to become arguably the most prosperous nation in the Middle East. With the exception of the United States and more recently China, Israel had more companies listed on the NASDAQ than any other. It spent a larger percentage of its budget on research and development than any other country in the world. Multinational companies like Intel, Microsoft, Google, Cisco, Motorola, Mitsubishi, H...Starting at €8.20
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Israeli Wines in China: Reaching for New Heights
Ilan Alon; Jennifer Dugosh; Meredith LohwasserCase IVEY-9B14M006-EEntrepreneurship, Marketing, StrategyIn 2012, Golan Heights Wines wanted to take advantage of the Chinese market. In recent years, China had demonstrated incredible growth in the wine market. Consumers’ growing interest in wine products had made wineries and vineyards like Golan Heights hungry for entry. The CEO of Golan Heights Winery had gone to China with her products in 2009. She had chosen distributorships as the mode of entry because of their expertise and experience in the Ch...Starting at €8.20
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Concentrix Nicaragua: The New and Growing Focal Point in Latin America
Rodríguez Redondo, Carlos; Torres Cóndor, JoséCase INCAE-31335_E-EStrategyEn abril de 2017, Javier Hugentobler recibió una propuesta para aceptar un nuevo cliente para la subsidiaria de Concentrix en Nicaragua, en un área de tecnología, la cual es nueva para la operación nicaraguense. La propuesta incluía un cliente muy importante, una empresa llamada FT100, en referencia a una de las 100 mayores empresas del mundo según el ranquin del Financial Times, en un área de tecnología, la cual no había sido desarrollada en Ni...Starting at €8.20
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Concretix Nicaragua: El nuevo foco de Crecimiento en América Latina (B)
Rodríguez Redondo, Carlos; Torres Cóndor, JoséCase INCAE-31336_SStrategyEn abril de 2017, Javier Hugentobler recibió una propuesta para aceptar un nuevo cliente para la subsidiaria de Concentrix en Nicaragua, en un área de tecnología, la cual es nueva para la operación nicaraguense. La propuesta incluía un cliente muy importante, una empresa llamada FT100, en referencia a una de las 100 mayores empresas del mundo según el ranquin del Financial Times, en un área de tecnología, la cual no había sido desarrollada en Ni...Starting at €5.74
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Israel at 70: Is it Possible to (re)Brand a Country
Ofek, Elie; Gulick, SarahCase HBS-519006-EMarketingIn the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country's brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry of Foreign Affairs as well as various Jewish organizations, were mainly aimed at "explaining" Israel's political position and convincing the world that the country was acting in a j...Starting at €8.20